[Track Review] 쥬얼리 (Jewelry) – 모두다쉿! (Everybody Ssh!)

쥬얼리 (literally Jewelry). I tried to resist getting into them, but after accidentally hearing their newest song, 모두다쉿 (Everybody Ssh!), I was addicted as soon as the first guitar riff blasted out of my speakers. This song is loud. No, really, combine a night club dance mix with a fast tempo pop rock song you’ll find the product sounds a lot like 모두다쉿. I really like this song; 모두다쉿 has the speed and feel of pop, but remains organic. The fault I find with most of the “pure” k-pop I hear is that there isn’t a prevalent real-life instrument in the electronic wasteland that comprises most pop songs, there isn’t a sound, or a specific timbre to relate to. Jewelry fixed this in 모두다쉿 by utilizing loud guitar riffs to hold the song together. I’ve seen this same idea implemented in a select few songs by other artists (mainly Japanese artists), but not to the level of 모두다쉿. If anything, this song is a total fusion of pop and rock into some kind of mutant genre I don’t want to think of a name for. On the one hand you can dance to this song, and on the other hand you can mosh to it to. Okay, no moshing, but both elements in the song, the pop and the rock are prominent enough to stand out, but not too overwhelming as to blot each other out. That said, I’ve already heard 모두다쉿 compared to Tell Me (the Wonder Girls smash hit that spawned an entire subculture along with it,) and while I haven’t witnessed 모두다쉿 displaying any true similarities to the Tell Me phenomenon, I wouldn’t be surprised if it started to. Check out the song, it’s worth it. ※

The fashion-sense offending music video:

쥬얼리 (Jewelry) – 모두다쉿! (Everybody Ssh!)